Excellent article by BNI founder Ivan Misner and one of the main reasons we created Hello Referrals. The follow up on received referrals is made abundantly clear here and it’s importance is key. http://networking.entrepreneur.com/2009/11/05/what-is-the-number-one-trait-of-a-master-networker/
“Small Business Referrals” …”Word of Mouth Marketing” …”Professional Referral Networks”… I think a lot of us hear these words, or research them online, and put together a kind of frame of reference that involves many people with ties and briefcases.
Partner referrals: These are the referrals you receive from like minded and complimentary businesses to your own. They are not your customers. They are partner businesses in your network. They haven’t purchased from you. They are motivated to keep a
VCP stands for “Visibility”, “Credibility”, and “Profitability”, and is an acronym that was coined by Ivan Misner, the founder of BNI. VCP is a telling overview of the process involved when working to establish a reciprocal referral partner, and also
You might find yourself scratching your head, wondering how to select some key partners and candidates for your referral network. You’ve noted a few specialists in different complimentary fields that you’d like to create a relationship with that you didn’t
This is the single most important thing you can do – and is one of the main reasons we created Hello Referrals. To help you do this better, amidst – ideally – what will be so many referrals and word
Incorporating a referral marketing system into your business’ marketing plans will guarantee you an increase in business. It will do this at a significantly lower cost than traditional marketing, and the client you receive as a referral has a higher
So you’ve decided to commit to a referral marketing strategy for your small or medium sized business. You’re going to receive those highly qualified referrals and you’re going to give them in return. You’re ready to give, and you’re ready
The recession and weakened U.S. economy has taken a toll to some degree on all business globally. I think I can speak for all of us when I say that I’m sick and tired of words like “bankruptcy” and “foreclosure”