VCP stands for “Visibility”, “Credibility”, and “Profitability”, and is an acronym that was coined by Ivan Misner, the founder of BNI. VCP is a telling overview of the process involved when working to establish a reciprocal referral partner, and also acts to better develop a keen understanding of the process to effectively identify who to have a reciprocal referral relationship with and how to qualify those to include in your network of referred professionals. The building of a referral network – your circle of trusted professionals who you refer, and who refer you – isn’t just about meeting someone who fits a category that you’re trying to fulfill. It’s about knowing when, and how to ask, and a compatibility and like mindedness to establish credibility ultimately leading to a mutually profitable and successful relationship.
Comment or share you stories with us about how VCP has played into the establishment or management of your referral network.