Monthly Archives: February 2010

Networking and Referral Marketing Mistakes: Don't Assume…

“Small Business Referrals” …”Word of Mouth Marketing” …”Professional Referral Networks”… I think a lot of us hear these words, or research them online, and put together a kind of frame of reference that involves many people with ties and briefcases. … Continue reading

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Partner Referral Vs. Customer Referral

Partner referrals: These are the referrals you receive from like minded and complimentary businesses to your own. They are not your customers. They are partner businesses in your network. They haven’t purchased from you. They are motivated to keep a … Continue reading

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VCP – An Important Acronym When Seeking Referrals

VCP stands for “Visibility”, “Credibility”, and “Profitability”, and is an acronym that was coined by Ivan Misner, the founder of BNI. VCP is a telling overview of the process involved when working to establish a reciprocal referral partner, and also … Continue reading

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Word of Mouth Marketing

Referral Marketing is also known as “Word of Mouth Marketing”, and how you do this is as important as actually doing it. Creating that word of mouth buzz with your existing customers and trying as hard as possible to ensure … Continue reading

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