Tag Archives: referral marketing tips

Networking and Referral Marketing Mistakes: Don't Assume…

“Small Business Referrals” …”Word of Mouth Marketing” …”Professional Referral Networks”… I think a lot of us hear these words, or research them online, and put together a kind of frame of reference that involves many people with ties and briefcases. … Continue reading

Posted in Referral Networks, Thoughts, Tips & Advice | Tagged , , , , , , , , , , , , , , , , , , , , | 1 Comment

Partner Referral Vs. Customer Referral

Partner referrals: These are the referrals you receive from like minded and complimentary businesses to your own. They are not your customers. They are partner businesses in your network. They haven’t purchased from you. They are motivated to keep a … Continue reading

Posted in Referral Networks | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

VCP – An Important Acronym When Seeking Referrals

VCP stands for “Visibility”, “Credibility”, and “Profitability”, and is an acronym that was coined by Ivan Misner, the founder of BNI. VCP is a telling overview of the process involved when working to establish a reciprocal referral partner, and also … Continue reading

Posted in Referral Networks, Tips & Advice, Word Of Mouth Marketing | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Using Linked In To Establish Your Referral Network

You might find yourself scratching your head, wondering how to select some key partners and candidates for your referral network. You’ve noted a few specialists in different complimentary fields that you’d like to create a relationship with that you didn’t … Continue reading

Posted in Referral Networks, Tips & Advice, Web Tools | Tagged , , , , , , , , , , , , , , | Leave a comment

The Referral Follow Up

This is the single most important thing you can do – and is one of the main reasons we created Hello Referrals. To help you do this better, amidst – ideally – what will be so many referrals and word … Continue reading

Posted in Referral Networks, Thoughts, Tips & Advice | Tagged , , , , , , , , , , , , , | Leave a comment