So you’ve successfully established your referral marketing network. You’ve assembled your crack team of business professionals who dig what you’re trying to do and are willing to play ball. But you find yourself slowly burning the oil and getting a little disappointed with the initial trickle of business referrals coming in. What’s the deal?
You’re doing one of two things wrong:
This is where the incentive goes a long way. Introduce a special deal — like a 15% discount — for any and all referrals coming to you from within your network. Those referring you will mention your name more enthusiastically when a preferred rate is associated with it; especially when it’s a preferred rate that is only available through them. Everyone in your network will love being in the position to save their clients some money by doing business with you.
You’ll soon find that incentives have a tendency to increase the volume and quality of leads coming in. Do you have any tips for sweetening the deal and encouraging folks to recommend you and refer business your way? Let’s hear ’em!