8 Financial Advisor Referral Program Ideas
Financial Advisor referral marketing is one of the most effective ways to grow your business. In fact, a study by the Financial Planning Association found that 82% of financial planners rely on referrals from current and past clients to generate new business.
But how can you get more referrals from your current clients? Here are a few tips:
1. Make it easy for your clients to refer you.
Make sure your website and marketing materials have clear instructions on how to refer you. In addition, provide your clients with referral cards or links that they can share with their friends and family.
2. Thank your clients for referrals.
When a client refers you to a friend or family member, be certain to thank them for the referral by phone or email. This is not only good etiquette but will also help strengthen your client relationships.
3. Pace referrals with your loyalty and value.
Make sure you are always delivering more than your clients expect through exceptional service, education, and care. When you over-deliver on these fronts, you will naturally earn more referrals.
4. Stay top of mind.
One of the best ways to get more referrals is to stay top of mind with your clients. Send them regular updates on your work, offer helpful advice, and connect with them on a personal level.
5. Get involved in the community.
When you become involved in your community, you will naturally start to meet more people who may need your services. Join local organizations, attend charity events, and get involved in your local Chamber of Commerce.
6. Ask for referrals.
Don’t be afraid to ask for referrals from your clients. In fact, most clients are happy to refer you to their friends and family members. Just make sure you have a system in place to track and follow up on referrals.
7. Reward clients for referrals.
Consider offering your clients a token of appreciation for referring new business to you. This could be anything from a discount on future services to a gift certificate to a local restaurant.
By following these tips, you will be well on your way to generating more referrals from your current clients.
8. Use HelloReferrals to out your referrals on auto-pilot.
HelloReferrals engages your clients with referral generating content and gives them an easy way to refer their friends and family.