We’ve added a new feature! Automatically “tweet” your referral marketing activities…
We’re excited to announce that we’ve just introduced a brand new feature to Hello Referrals for those of you who use Twitter.
By enabling automatic tweets, you can instantly communicate with Twitterville when you perform activities in the application like sending a referral, creating a calendar event or sending a message to a fellow partner. If the recipient(s) are on Twitter as well, they can be mentioned by their @username directly in your tweet!
For example: Just sent a referral to @standardmedia via @HelloReferrals
Those of you who don’t use Twitter might be wondering what all the fuss is about. Good question. After all, isn’t Twitter just something that celebrities use to discuss last night’s American Idol? How could it possibly benefit a business?
- First off, Twitter is a communication platform that helps businesses stay connected to their customers.
- As a business, you can use it to quickly share information with people interested in what you do, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company.
- To the individual user, they can use Twitter to tell a company (or anyone else) that they’ve had a great – or disappointing – experience with a business, offer product ideas, and learn about great offers.
Communicating on Twitter that you refer business to your partners builds credibility and helps position you as a capable referral marketer. It shows that you believe in communal business development within your network. It’s also a great way to communicate more frequently on Twitter. As a bonus, it builds karma when you reference your business partner – increasing the potential for followers when you cross-promote through mentions and creating additional opportunities for return referrals.
If you want to learn more, Twitter has created a great micro-site called Twitter 101 for Business geared at businesses who want to discover the benefits of the platform. There’s also an excellent primer to get you started and some helpful tips on best practices.
Interested in becoming a beta tester? We’re looking for candidates! Let us know… email us at info AT helloreferrals DOT com