Refertrac Acquires Hello Referrals

March 11th, 2011 – Ottawa, Ontario @ 5:01 p.m.

Ahem… ahem… is this mic on?

We’re pleased and excited to announce that American software company Refertrac has acquired Hello Referrals from our parent company, Sliced Bread Inc. You can view the press release right here (PDF).

Wisconsin-based Refertrac operates a proprietary application (also called Refertrac) that supports the exchange of referrals within the financial industry, and tracks business leads between professionals in banks, credit unions, and investment organizations.

Fear not! Refertrac has no plans to retire Hello Referrals or merge it into their existing application. Hello Referrals will continue to exist as a standalone product to help small to medium businesses to send and track referral business. As such, there will be no interruption in service for our current customers.

On a personal note, it’s been a real wild ride since Steve and I conceived Hello Referrals over a beer almost 2 years ago. We’ve learned so much along the way and have thoroughly enjoyed building Hello Referrals into what it is today. We know that Jeremy and the entire staff at Refertrac are more than capable of taking over operations and that they’ve got the passion and the energy required to take it to the next level. They’ve already got a lot of exciting new features they’re planning to roll out!

About Sliced Bread

Sliced Bread ( is a web creation company founded in Ottawa in 2009 that develops thoughtful and elegant web applications and web-based businesses.

About Refertrac

Refertrac is a Wisconsin-based company ( that runs a subscription-based web application of the same name that facilitates the exchange of referrals and leads, catering to the financial industry.

Press Contact

Chris Saracino
Sliced Bread
(613) 794-0705

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